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Guardian runs campaign to support Sat magazine launch

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The Guardian has rolled out a marketing campaign to support its new magazine, Saturday, which launches this weekend.

The campaign, "Forgotten how to Saturday?" aims to connect with readers looking to bring “energy and inspiration” back to their weekend.

The creative features a video ad, podcast reads and a host of digital, print and out-of-home creatives. A 30-second spot will appear across All 4 and in cinemas in September and October, podcast reads will run on Acast, and out-of-home ads will appear on billboards in London, Manchester, Bristol and Brighton.

The video focuses on three bold and colourful scenes of people forgetting common weekend activities, including a woman being unfamiliar with what to wear on a night out, another trying to make sense of an insurmountable pile of books to read and a man who is so used to watching TV he tries........

© campaign

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