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Boots, Baileys, Tena and more shortlisted for C4's Diversity in Advertising Award

5 9 11
23.09.2021

Channel 4 has unveiled the six shortlisted finalists of its £1.1m Diversity in Advertising Award.

This year’s award challenged the advertising industry to address ageism, focusing on the inauthentic and often clichéd portrayals of different age groups within UK advertising.

The six brands and agencies are: Baileys (VMLY&R), Boots (VMLY&R), Eve Sleep (Creature London), Hidden Hearing (The Sharp Agency), Shelter (Who Wot Why), and Tena (Abbott Mead Vickers BDDO).

The brands stand to win £1m-worth of commercial advertising airtime on Channel 4. There is an additional prize of a £100,000 social media campaign created by the broadcaster’s in-house digital content team 4Studio, covering production........

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