We use cookies to provide some features and experiences in QOSHE

More information  .  Close
Aa Aa Aa
- A +

So you know your customer, what’s next?

4 2 0

Gathering, understanding and using customer data is back on the priority list for brands. The launch of Boots Media Group unlocks the power of 10.2 million active members for its partners. Its success rests on the creation of experiences that genuinely add value for customers over more personalised digital landfill.

Days after going public three weeks ago, Cazoo announced the acquisition of Cazana, the automotive data insight firm, for £25m. It's another signal that in the battle for retail loyalty and growth, customer knowledge is power. As Boots Media Group springs to life, it would do well to learn from the principles that have driven Cazoo's growth.

The potential is huge. If Cazoo can build a business worth $7bn in just over two years by listening to customers, imagine what one of Britain's best loved brands could achieve.

While most retailers have the tools for omni-channel engagement, most don't use them, failing to create experiences that build genuine loyalty.

Retail today feels like the ultimate "boss battle" for attention and loyalty. An arms race triggered by........

© campaign

Get it on Google Play