I wonder how many children in modern times have even seen a comic book. In my childhood comic books were the heartbeat of a majority of children. From Tarzan to Captain Marvel each episode was awaited with baited breath.

The popularity of the comics was not limited to children alone but some adults were also avid followers of comics. In those days there was no TV so comics also served as PR and advertising instruments.

Many American legends are the result of public relations campaigns through comics. For example, the story of Daniel Boone was created by a landowner to promote settlement in Kentucky.

And Davy Crockett’s exploits were largely created by his press agent, Matthew St. Clair, to woo votes away from President Andrew Jackson. At this time PR as a marketing tool was in its infancy but would from time to time throw up creative campaigns and innovative ideas.

So who invented comics and which one was the first comic in history. According to available information, “The Yellow Kid in McFadden’s Flats” was considered for........

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