OPINION: When the TACO trade starts eating itself

Markets have spent months laughing off Donald Trump’s threats. That reflex now looks less like confidence and more like denial.

The so-called TACO trade, shorthand for “Trump Always Chickens Out,” has become one of Wall Street’s most profitable habits.

Tariff threats, diplomatic shocks, institutional pressure, even overt challenges to the Federal Reserve have been treated as noise. Risk assets wobble, headlines flare, then the dip gets bought. Trump retreats, or appears to. Markets move on. Rinse, repeat.

But trades built on behavioural certainty have a shelf life. And the deeper irony now confronting investors is this: the TACO trade may be undermining the very mechanism that once made it work.

For most of last year, markets disciplined the White House by reacting sharply. The tariff episode last spring was instructive. Equities sold off hard, volatility spiked, and the message was unambiguous. Trump noticed. Policy softened. Risk rebounded. The lesson investors internalised was simple. Pain works.

The problem begins when pain disappears.

As markets conditioned themselves to expect retreat, they stopped delivering the discipline that retreat depended on. Threats were absorbed. Volatility remained contained. Hedging demand collapsed. Risk premia compressed further. In effect, investors began to pre-empt the policy reversal rather than force it.

That shift matters. Because once markets stop enforcing consequences, the political incentive structure changes.

The recent flare-up over Greenland, combined with renewed tariff threats against Europe and continued pressure on domestic........

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