Emerging markets best showcase of digital resilience |
In the global race toward digital transformation, it is no longer the wealthiest, technologically advanced nations, that are setting the pace, but the emerging markets. These economies, often marked by volatility and resource constraints, are demonstrating that resilience is not simply about absorbing shocks but about using disruption as a catalyst for reinvention.
Pakistan offers a vivid case study of this shift, and its experience illustrates how high-growth markets are contributing an essential chapter to the global story of enterprise transformation.
Pakistan has witnessed a remarkable acceleration in digital adoption. With more than 130 million smartphone users and a population where two-thirds are under thirty, technology is no longer viewed as a support function or a cost line. It has become central to competitiveness and is increasingly seen as the engine of future growth.
Regulatory reforms in banking, telecom, and IT exports have created fertile ground for enterprises to embrace agile, scalable technology models. This trajectory mirrors broader regional trends as South Asia now hosts one of the fastest-growing digital economies globally, and cloud spending in emerging markets is expanding nearly twice as fast as in mature economies.
Looking at regional, and comparative precedence, Vietnam is witnessing fintech ecosystems reshaping consumer finance. In Nigeria, mobile payments have leapfrogged traditional banking infrastructure. In Brazil, cloud adoption is transforming retail and logistics.
Emerging markets are setting new benchmarks for digital resilience by their........