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How Does a Logo Affect Your Small Business?

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01.09.2021

Did you know that 99.9 percent of businesses in the US qualify as “small businesses”? That may seem impossible, but considering that there are over 30 million small businesses listed by the United States SBA Office of Advocacy, it may just be a matter of perspective.

And the number is growing every year.

With that sort of competition, small business owners are constantly looking for ways to keep their venture not only afloat, but growing.

One of the most important — and often overlooked — aspects of helping your business to grow is your logo design.

Great small business logo designs accomplish a number of things:

Let’s get into these in more detail.

This is especially important for a small business, and especially during the early days. Small businesses will thrive if they are professionally run and know how to connect with their audience, providing what is needed.

Unfortunately, many small businesses put their branding on hold, choosing to focus instead on the actual products they provide.

While quality products are important, the first step is to attract your audience so they can give your products a try. And if your logo isn’t a well-designed, accurate representation of your company, it may very well put people off from even giving your products the benefit of the doubt and trying them out.

As the saying goes, you don’t get a second chance to make a first impression. It doesn’t make sense to put your potential........

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