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How to Leverage Empathy to Improve Customer Retention

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One of the most effective ways to improve customer retention — and thus improve your business — is by being empathetic and asking your customers what they truly think of their experience with your company.

When you understand their likes, dislikes, concerns, and comments, you better position your business to deliver a more refined product or service designed to solve their needs. The feedback received allows you to make changes, or pivot completely, to retain your customer base.

Many businesses make the mistake of treating their customers as a number — not an actual person with feelings. Most consumers want to have a meaningful connection with businesses they interact with. Unfortunately, many businesses ignore this.

Social media has provided a new platform for businesses to leverage, allowing them to appear more “human” and to use it as a way to connect and build relationships with, that pool of customers.

Injecting empathy into your marketing strategy helps to establish and then strengthen the relationship your business has with its customers.

There are some very simple, yet highly effective ways to get started. Here are a few examples:

Send Surveys: Your business has an email list —........

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