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How to Use Google Search Console

5 17 1

If you’re an SMB owner or entrepreneur, there’s a good chance that you’re running and maintaining your own website. If that’s the case, tracking how your website is performing — both in general as well as against your competitors — is paramount to your business’s success. It can also be a rather daunting prospect.

Luckily, Google has several products that are free to use and will help you maintain your website as well as provide in-depth insight into your site’s performance and success: Google Search Console and Google Analytics. Read on to find out more about how to use Google Search Console for your business.

Google Search Console is a free platform created to help SEO specialists and marketers track and analyze their websites’ SEO performance. With the program, you can gain powerful insights into your website’s performance so you can identify which sections are performing well and which need some improvement, including page performance or technical issues. Once you set up Google Search Console, you’ll have access to the most real-time and comprehensive SEO data program available today.

Although there have been new features and improvements added to the platform since it was first released, the goal of using Google Search Console has remained the same, according to WordStream: “to give business owners, marketers, and SEO specialists direct guidance to how to elevate their SEO performance – from both a content and technical standpoint.”

At its most basic, using Google Search Console can help you:

Having these checks and balances in place by setting up Google Search Console is essential to understand and improve your site’s SEO performance. For that reason, regularly using Google Search Console should be part of your comprehensive digital marketing strategy.

While there are other keyword tracking platforms available, such as SEMrush and Ahrefs — which we’ve mentioned on this blog before —they only account for between 30-40% of your website’s total keyword rankings. Because they only scrape the SERPs (search engine results pages) to gather the keyword ranking data, the information........

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