Buenos Aires embraces immersive exhibitions and virtual reality expos |
In recent years, even before the Covid lockdown, the traditional La Rural exhibition center unexpectedly became a hub for innovative high-tech immersive shows blending digital exhibits, interactive experiences and virtual reality.
Nowadays, the venue not only presents the annual Book Fair or the livestock showcase, but also entertainment expositions about art masters, rock bands, ancient Egypt, medieval vikings and even the evolution of the species.
It all began as a small niche, but box-office results include peaks of 380,000 visitors for Imagine Van Gogh, a dazzling large-scale visual immersion into the artist’s work, with massive, moving projections.
Behind all of these shows is promoter Daniel Grinbank, famed for bringing the first international rock acts to football stadiums in Argentina during the Nineties, from The Rolling Stones to David Bowie, The Ramones and Sting.
His self-named company DG Experience continues to organize rock........