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Why, as parents, we don't need to be sucked into the 'toddler milk' sham

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For most parents, getting nutrition right is hard enough without companies marketing us products our kids don’t need.

It’s confusing. We already feel inadequate, as we try different tactics to encourage our toddlers to have one more bite of something – anything – with just a microgram of nutrients. Of course less than one per cent of toddlers eat enough veggies. So we are perhaps more susceptible to marketing from companies promising their product will provide our precious child with the essential vitamins and minerals to “meet their growing needs”.

'Toddler milk' is unnecessary, but that doesn't stop marketers telling us it is.Credit:Getty

A new study analysed the increasing trend towards using "toddler milk", and the marketing practices that have helped to produce an almost tripling of its sales in the last decade.

The researchers, from the University of Connecticut, found advertising spend on marketing such products has increased four-fold over the past 10 years and the impact was concerning, and claims were not born out in........

© Brisbane Times