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Bus to flying taxi, Uber wants to facilitate every step of your trip

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Uber has had a busy week at the CES gadget show in Las Vegas. The company shared a stage with Hyundai announcing a partnership to build "air taxis" it hopes to begin operating as soon as 2023. Melbourne is one of the cities Uber is targeting as a launch market. The company also announced new public transport options within the Uber app, and plans to bring Uber Jump — its e-bike sharing service — to Australia early this year.

But while the promise of flying cars generated the most buzz, it was the change in attitude from Uber executives that might have been the biggest surprise.

Uber expects to offer commercial flying taxis in Melbourne by 2023.

Under Travis Kalanick, Uber pioneered the disruptor's playbook of "move into a city and ask permission later", which enabled the company to expand at a phenomenal rate around the world. The company seems to have matured under Dara Khosrowshahi, and its leaders now speak of collaboration, "engaging stakeholders", and following pesky local laws and regulations.

Until this week, I'd considered Uber Elevate little more than a publicity stunt. The company's aggressive 2023 deadline for its flying taxi service still seems unrealistic, but Elevate head Eric........

© Brisbane Times