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Post online with care as you build your personal brand

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Chances are, the people around you already have an opinion about your working style, your approachability and the way you communicate.

You might even have a reputation or characteristic that most people associate with your personality, for example, being laid-back, a joker or a more serious type. This is your personal brand – how other people see you.

It’s important to remember that elements of your personal brand can be found not just in real life, but also online. So it might be wise to think carefully about how you handle your next workplace interaction or social media post because it could impact you in a professional context.


For example, your personal brand can help hiring managers decide whether they want to (or can) work........

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