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Our Facebook friends are virtually useless

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05.08.2019

It’s a familiar story.

It’s your birthday. The phone rings a few times as friends pass on their compliments. Maybe some gifts have already arrived. Perhaps some birthday cards arrive in the mail, some today, some over the next few days.

Happy Birthday from Facebook.Credit:Gabriele Charotte

Then you turn on your computer and check your social media. You probably have about 150 Facebook friends (interesting number, that 150: more on that later). You’d probably expect half of them to send you birthday greetings.

Oddly, that doesn’t happen. Maybe only a dozen or so people actually wish you happy birthday on Facebook, despite Facebook’s attempt to engineer social........

© Brisbane Times