The best large-language models can already write like humans, especially if prompted properly. Photos and images can be faked at low cost. Yet-to-be-released technology can create convincing voice simulations. There are signs that some academic papers contain traces of GPT-4. If even professors are faking it, then surely the dam has burst.

In other words: As the AI revolution spreads, so will the AI-enabled fakes. This is an inevitability, but it can be managed — so long as consumers and producers make significant adjustments in the way they use the internet.