A few weeks ago, when the gold price hit a record high, no one besides a few gold bugs seemed to care. Bitcoin also hit a record high. Everyone cared. Proof came in the personal finance pages of the UK newspapers. The FT had a piece on investing in crypto miners, a long read about what crypto still gets wrong and a cry of pain for UK investors denied the right to hold Bitcoin ETFs. The Telegraph had almost a full page on how to buy. Bitcoin also made made it into the Market Report section of the Daily Mail and got good exposure in the Times too — with another cry of pain for UK investors and the fusty bureaucrats who won’t let them get easy exposure to the asset of the century.

Unless I missed it, none of these papers had an article on gold. In March, it rose 9.1% (against 14% for Bitcoin and 3% for global equities) and this week the yellow metal hit yet another record high again to a remarkable lack of interest.