As you can tell from the reader numbers on my columns, it is often very difficult to get people to consume content about the climate. In other news, a climate-based film is the biggest movie in America.

Here’s how to make it make sense: If you write a news article or column about climate, the odds are strong it will be too depressing, too repetitive or too wonky to attract eyeballs. But if you make 2 Dune 2 Sandy starring Timothee Chalamet, Zendaya, Austin Butler, Florence Pugh and several other beautiful people riding cool spaceships and giant worms, people will line up to see it. It turns out the best route for delivering climate messages is often an indirect one.