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Rob Shaw: The BC NDP is missing the mark on connecting with voters

13 1
04.10.2024

Premier John Rustad. Just let the words sit there for a second. Cast your eyes over them. If you can, try saying them out loud.

What had been an unimaginable phrase just a few months ago is now, halfway through B.C.’s election campaign, a very real possibility.

The BC Conservative momentum in the election seems palpable, not just in the polls but in the day-to-day, back-and-forth of the campaign. The BC NDP machine, by contrast, appears to be faltering.

The dynamic played out in a microcosm Thursday as the NDP released its full election platform—a 64-page document full of already-announced policies (a $1,000 tax cut) and relatively small-scale new promises (free transit for seniors, but only in off-peak hours).

It was a pragmatic and prudent plan. But it lacked the populist touch so critical in modern elections.

Enter the BC Conservatives, who bookended the NDP platform launch with their own promises.

The first, just two hours before, was a........

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