As millennials become a dominant demographic in Canadian workplaces, employers are rethinking how they communicate their savings plans.

Indeed, that shift is reshaping how EllisDon approaches communications and engagement with its savings program, says Marie-Lynn Bromilow, the construction services company’s vice-president of total rewards, noting millennials make up a significant portion of its plan membership.

It offers employees a defined contribution pension plan with a 50 per cent employer match in the first year and a 100 per cent match in subsequent years. For Bromilow, helping employees understand how the plan works is just as important as the design of the program itself. “Over the last few years, we’ve really put a large focus on helping employees build financial literacy.”

Read: 2025 Employee Savings Survey: How are plan sponsors addressing shifting financial priorities, savings journeys?

In addition, understanding how employees interact with the plan is central to the company’s strategy, she adds. “We analyze a wide range of data to gain insights into participation rates and how our employees are engaging with their programs.”

To track this data, EllisDon uses dashboards, quarterly reporting and annual plan reviews. “Assessing engagement, participation rates, contribution levels, investment behaviour and life stages of our employees allows us to gain insights about employee interaction with our savings plan,” says Bromilow.

In addition, the organization reviews that data to adjust how it communicates with different employee groups,........

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