The Canadian Life and Health Insurance Association is engaging members of employer-sponsored health benefits plans with a campaign highlighting the role of these offerings in supporting individuals’ health and well-being, as well as the broader health-care picture.

The campaign features digital and social media advertising and a dedicated landing page designed to help Canadians better understand the value of workplace health benefits. Stephen Frank, president and chief executive officer of the CLHIA, says the campaign aims to help employees make the connection between employer-sponsored benefits plans and their overall health.

Read: CLHIA targeting regulatory........

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