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'Turkic quality mark’ could ease market entry for businesses across OTS

29 0
15.09.2026

Economic cooperation among the Organization of Turkic-speaking States is gaining momentum. But despite this, some companies still face differences in legislation, taxation, consumer demand and business practices in different countries, which complicates the application of a universal approach. At the same time, improving transport links and growing trade ties are creating new opportunities for businesses willing to build long-term partnerships in the region. The Middle Corridor, in particular, is strengthening connections between Azerbaijan, Central Asia and markets farther west, while initiatives aimed at industrial cooperation and common standards could further reduce barriers for companies.

Azerbaijani companies seeking to enter the markets of the Organization of Turkic States (OTS) need to pay greater attention to market research and consider establishing joint ventures with local partners, according to Orkhan Yolchuyov, head of the CASPIA Analytical Center.

Speaking to AzerNEWS, Yolchuyov told that businesses often make the mistake of approaching OTS markets with the same strategy, despite significant differences between individual countries.

"It is necessary to study market research more carefully because every OTS market is completely different. The rules, regulations and tax policies are different," Yolchuyov said.

According to Yolchuyov, businesses could also benefit from creating joint service centers, developing joint products and establishing common supply........

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