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How Google Search shaped the remarkable careers of young stars

31 9 5

WHEN popular Malaysian motorsports athlete Leona Chin first Google searched her way into the racing world some 15 years ago, little did she know that she would become the high-earning internet celebrity that she is today.

Now, the YouTube racing star’s views on the internet giant’s streaming site number in the millions, bringing her a string of endorsements and sponsorships — from racing teams to luxury car manufacturers — with big pay cheques that come along with internet fame.

While making herself out to be an all-rounder motorsports careerist, the 32-year-old Chin is largely known for skills in drifting. This could be seen in a prank video in which Chin cloaked herself as a regular salesperson pitching a new Mistubishi Triton.

The video starts off with Chin innocently introducing the Triton to customers, mostly males, of which some were even caught mansplaining how vehicle work. Only when they follow Chin for a test drive with her in driver’s seat would they truly find out her driving prowess.

https://www.youtube.com/watch?v=zCQ-etiFyhoVideo can’t be loaded: Sales Girl Drifts Customers in Pickup Truck – Maxmantv (https://www.youtube.com/watch?v=zCQ-etiFyho)

Who could blame them? At first glance, it’s hard to imagine how a demure persona like Chin would be a motorsports monolith, and how a seemingly girl-next-door type from Subang Jaya — a predominantly middle-class suburb in the outskirts of Kuala Lumpur — could be involved in such an expensive activity.

“It started out as a hobby when I first got my driving license after I turned 18,” Chin, who holds a Bachelors Degree in Business, told the Asian........

© Asian Correspondent