Shopping for a new car sounds deceptively simple. You decide which vehicle you want, go to the right dealership, check the inventory, select one in the most appealing color, make sure it has the equipment you need, hand over a check (or arrange for financing), attach a temporary license, and off you go.

Yet simplicity is not the main factor here. The Internet, while offering access to vast information, often creates information overload.

The confusion starts as soon as you casually search for a car online. Attractive photos and links to more information draw you in, seducing you away from a hassle-free experience.

The wily website spreads the word across its virtual car network. Suddenly, you're inundated with emails, texts, messages, and, if you entered your phone number for more information, phone calls--all seeking your business. Not just from your original car brand, either.

It doesn't matter if you get entangled with an automobile's national brand website (Toyota, Porsche, Ford, Hyundai,........

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