COLUMNIST: Money can’t buy you love |
No amount of advertising money can sell a bad product--or at least a product that consumers have determined they don't want (see: New Coke). This time-tested business principle also applies to American politics.
That's helpful to remember as midterm elections proceed.
The Democratic and Republican parties, their candidates and their aligned outside groups are collectively raising and spending billions on the 2026 campaign. In heated battles for control of the House of Representatives and the U.S. Senate, both sides are already accusing the other of trying to buy the election.
But here's the........