Pakistan’s digital creators are ready for the global content economy |
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Workshops, roundtables, keynotes, and panel discussions brought together top global creators, industry executives, and major platforms including YouTube, TikTok, Snapchat, Meta, and X to Dubai earlier this month at the 1 Billion Followers Summit. Framed as a business and economic forum for the creator economy, the summit positioned creators not just as entertainers but as emerging enterprises, investors and cultural exporters. For marketers, platforms, and financial stakeholders, the event underscored a clear message: the creator economy is maturing, and with that come new expectations around scale, sustainability, and monetization.
Much of the agenda focused on the structural challenges creators face as they attempt to build investable businesses. One of the most direct sessions, “Why Creators Can’t Get Funded,” unpacked a reality many creators underestimate.
While audience size and engagement matter, most creator-led startups fail to pass early funding stages due to weak........