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The Fall of CNN: A Cautionary Tale

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If you want to see what a company committing suicide looks like, look no further than CNN. Its profits have slipped below $1B for the first time in years and its viewership has fallen below 640K -- about a quarter of the 2.4 million nightly viewers of Big Bang Theory reruns. CNN was supposed to be the company’s path to future riches. It was cancelled only one month after its launch -- much to the delight of Chris Wallace critics. It never occurred to the brain trust at CNN that if you can’t get people to watch your drivel for free, getting them to pay for it may not be in the cards.

CNN should have learned that around the clock anti-Trump coverage is not a sustainable programing strategy for a company that claims to be a news network.

CNN’s viewers are leaving, and its revenue is following them out the door. Apparently, it was beyond Jeff Zucker’s understanding of the industry that you can’t sell time on a network that nobody watches. It turns out advertisers are a bunch of greedy capitalists that don’t understand the social importance of the work being done by the Commie News Network.

But those problems are all temporary. CNN has hired Chris Licht to fix it. As his first order of business, he has promised that the network is going to be much more balanced in its coverage. That means that Jim Acosta, Don Lemon, Anderson Cooper, Jake Tapper, and Jeffrey “Hands Under the Table” Tobin are now going to be actual news reporters. They’ll be reporting the facts rather than spinning narratives -- and somehow, they’re going to acquire these new skills without going to a multi-year remedial training program.

The reality facing Licht is that CNN has spent 20 years trashing its own credibility. Getting it back is going to take a lot more than a declaration from the new CEO.

CNN led........

© American Thinker

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