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How Uber's biggest rival in Europe is giving it a run for its money

6 6 14
28.12.2018

Taxify, which is available in 57 cities across Europe and Africa, has close to 15 million users globally. The startup also raised $175 million funding led by German-automotive giant Daimler this year, taking its valuation to $1 billion.

When Markus Villig was 19, he recalls he was serious about starting up in the tech industry. It took several weeks for him to convince his parents to entrust him with a couple of thousand euros - money set aside for his education.

Today, his startup Taxify is proving to be stiff competition to global ride-hailing behemoth Uber in Europe and other geographies. Apart from being backed by China’s ride-hailing conglomerate Didi Chuxing, Taxify also raised $175 million funding round led by German-automotive giant Daimler this year, taking the startup’s valuation to $1 billion.

Founder of Taxify Markus Villig in a fireside chat at Slush Helsinki 2018.

However, Taxify wasn’t always a ride-hailing service. In its early days, the Tallinn, Estonia-based startup was a fleet management system and was dispatching software for taxi companies. Taxify’s pitch in those days was that it was bringing taxis to the digital age.

And, things have evolved since then.

Five years after starting up, today, Taxify is available in 57 cities across Europe and Africa and has close to 15 million users globally.

Racing against Uber

How does one toe around when one of the world’s biggest ride-hailing service is your competition.

For Markus and........

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