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Why bootstrapped hotel aggregator LuvStay is focusing on couple-friendly options

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While most hotels turn away unmarried couples, Delhi-based hotel aggregator LuvStay promises safe, clean, and couple-friendly rooms.

It was 11 pm, and Sumit Anand and his girlfriend were scrambling to find a hotel in Jim Corbett National Park. What was to be a fun trip was turning out to be a nightmare for no hotel was willing to give the couple a room.

Sumit felt this was a problem that needed to be addressed rapidly, especially when he found that several of his friends had faced the same issue. That’s how LuvStay, a hotel aggregation platform with a difference, was born in 2016. The aim was one: to provide couple-friendly rooms for a few hours or a few days, depending on the needs of the consumer.

“It was challenge for Sumit. The situation wasn’t safe; the hotel staff asked bizarre questions. Also, some brought up the fact that the couple were of different religions,” says Karan Mago, Sumit’s friend and his Co-founder. The duo, both MBA graduates, had worked together on different marketing projects earlier. Karan had worked for different startups,........

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