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How these IIT alumni bootstrapped their way to a top film production studio

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Hyderabad-based Raasta Studios lets companies, services, and brands use different kinds of content - from digital to AR-VR - to tell their story.

For Sai Kumar, travelling and making films seemed the most glamorous way to live. Bitten by the filmmaking bug, that was all he wanted to do. While he did travel and even bought a small camera, life had different plans. An engineering degree and a corporate job followed; filmmaking was put on hold.

But not for long. Today, Sai, along with his IIT-Guwahati classmates and friends, Prem Kumar Vislawath and Naren Raparthi, are making money from it. As co-founders of Raasta Studios, they charge anywhere between Rs 4 lakh and Rs 20 lakh for a corporate film, and Rs 10 lakh and Rs 30 lakh for a commercial film. It doesn’t end there. Bootstrapped Raasta makes digital commercials, product launch videos, event videos, post-event films, internal communication films, musical videos, 360-degree videos, aerial videos, and even e-learning videos.

Raasta Studios has many clients, including ISB, TCS, PWC, IKEA and GMR. But things didn’t begin this smoothly. It was after a short but frustrating stint at Samsung’s R&D department that Sai realised the corporate world wasn’t for him.

In 2013, he teamed up with Prem, who was then working at Data Beam, and started Raasta Studios.

Learning the ropes

“We didn’t know how to make things work. While I had freelanced earlier, doing this as a........

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