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Augmented or virtual: reality still eludes Indian market

7 2 13

You must have noticed Virtual Reality (VR) stations tucked away in a corner at your neighbourhood mall that require kids to wear head-mounted devices (HMDs) to experience an immersive world.

At the moment, for an Indian consumer, the ultimate 360 degree VR experience is either limited to those stations or headgear sold bundled with smartphones. But most of those HMDs are yet to evolve, even as VR developers aim to build high-quality games to drive more people towards the technology.

Despite arriving on the scene some two-three years back, mass-level VR impact is yet to be seen -- both on the consumer and enterprise fronts -- though things have slowly started picking up.

In the meantime, industry experts are giving Augmented Reality (AR) a definite edge over VR. Unlike VR, AR lets users continue to be in touch with the real world while interacting with the virtual world.

According to a new report from International Data Corporation (IDC), worldwide spending on AR/VR is forecast to reach $17.8 billion in 2018 -- an increase of nearly 95 percent over the $9.1 billion in 2017.

"VR and AR are disruptive technologies, but they........

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