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Jessica WongEntrepreneur |
Real estate agents depend on powerful marketing strategies to engage buyers and close sales. In the age of digital marketing, for-sale signs on front...
In parts 1 and 2 of this article series, we introduced Steve Jobs' concept of brand bank accounts and what it means for startups and small businesses....
In the first article in this series, we introduced the concept of brand bank accounts, courtesy of Apple founder Steve Jobs. It is a very simple yet...
Take a look at any ranking of the world's leading brands, and one name appears toward the top of that list every single tim: Steve Jobs' Apple. Like...
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Marketing has always been central to successful real estate sales, but how buyers and properties connect has changed dramatically over the past...
The startup scene across the United States is expanding at almost unprecedented rates. Data from the Economic Innovation Group (EIG) shows that the...
Within less than two decades, marketing as we know it has changed almost beyond recognition. At the beginning of the century, business owners and...
Taking a startup from a big idea to a reality is a challenging undertaking anywhere in the world. Differing economic conditions, hard-to-understand...
Founding a startup can be one of the most exciting experiences in business. Arguably, it is also one of the most stressful experiences, and it can...
Can small businesses outperform their larger competition? Recent history would suggest so. Take a look at Tesla. A successful company now, just a few...
Explore the dynamic landscape of data-driven marketing and its transformative impact on businesses of all sizes and industries. From harnessing...
When talking about how digital technology transformed brands and marketing, most marketers are quick to point out the arrival of new digital marketing...
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