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The Biggest Box Office Hits and Flops of 2018

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It was the revival nobody saw coming. After a dismal 2017, in which the North American box office tumbled to a three-year low, moviegoing rebounded in a big way. And it wasn’t just superhero tentpoles and animated adventures raking in the green. With all due respect to “Avengers: Infinity War” and “Jurassic World: Fallen Kingdom,” the reason grosses are inching toward last year’s internationally fueled $40 billion global record is that breakouts such as “Crazy Rich Asians” and “A Quiet Place” provided an unexpected lift. That’s not to say studios got off scot-free. In between the blockbusters were a number of embarrassing money-losing bombs.

When evaluating a film’s profitability, grosses alone don’t tell the whole story. For instance, “Solo: A Star Wars Story” took in $392 million worldwide. That looks lucrative on paper, but after factoring in a production budget of nearly $300 million and marketing costs upwards of $150 million, getting the movie in the black gets a little … gray. Ancillary markets like DVD rentals and sales, pay-TV deals and internet streaming can help mitigate losses. For this analysis, Variety focused solely on how profitable (or not) a movie was at the worldwide box office.

Here are some of 2018’s most notable smashes and flops:

Black Panther

Production budget: $210 million
box office: $1.3 billion

Marvel proves time and again that superhero fatigue doesn’t exist if you can serve audiences the right content. Ryan Coogler’s “Black Panther,” the first superhero movie to feature a predominantly black cast, was a cultural touchstone and broke records throughout its theatrical run, becoming the ninth-highest-grossing film of all time. Its comic-book universe cohort “Avengers: Infinity War” may have pocketed more at the global box office, but “Black Panther” has maintained its reign as the biggest movie in North America, with $700 million since it opened in February. Though at $2 billion “Infinity War” brought in quite the bounty for Disney and Marvel, it isn’t included on this........

© Variety