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18.10.2017

The third-generation BMW X3 is a textbook case of a carmaker really not fiddling with a successful formula

You have to give props where it is due, right. BMW invented the modern luxury SUV when they created the first X5. This was a car that could ostensibly go offroad but was designed for life in the sub-urban jungle. Yet, despite the height of the car, it was designed to handle well around corners as well as being luxurious and comfortable. The Japanese had proper off-road vehicles that were cheaper but people did not buy Landcruisers or Pajeros to go around the city in. Well, people did but they were not vehicles you could really enjoy driving in the city. Those were (and remain) that would go over mud, sand or ice adroitly, but for luxury city cruising with the occasional patch of uneven road and still with a driving position that lorded over everyone else, BMW did the prototype.

Then they expanded the range, the first smaller SUV they created was the X3 and the first generation X3 was an X5 put into a photocopier machine. But the X3 was oddly, however, the perfect size, not too big like the X5 nor too small like the X1. The problem was that when they redesigned the X3 for its second generation in 2010, it seemed a bit odd. It was definitely not what you would call pretty, and that was odd because BMW had suddenly hit this rich vein of good design. The X3, though not ugly, was just a bit ordinary.

Not that it slowed down sales though. BMW has sold over 1.5 million X3 to date, and the second generation X3 was a best-seller, looks be damned. And that is partially because the X3 continued to offer a great package to buyers. It still looked like an SUV, it had the right amount of space inside, it was comfortable in the back seats, whether you put children or adults........

© The Pioneer