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Meaning of privacy when `they' know you better than you kn...

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By Jason Lim

A few years ago, Uber got into public relations trouble when they published a blog post describing how they can analyze ridership data to infer certain behavior on the part of riders: "One of the neat things we can do with our data is discover rider patterns…we came up with the Ride of Glory (RoG). A RoGer is anyone who took a ride between 10 p.m. and 4 a.m. on a Friday or Saturday night, and then took a second ride from within 1/10th of a mile of the previous nights' drop-off point 4-6 hours later (enough for a quick night's sleep)."

This was over two years ago, and you can be sure that Uber knows much more about many more people's behavior than they did then. And it's not just Uber, of course. Amazon's recent triumph with Alexa, the AI-infused personal assistant, means that Amazon now knows pretty much every single thing that you and your family members do on an everyday basis. If you add this on top of all the shopping, reading, and video-watching data that Amazon has about you, it's not that difficult to create a strawman for what type of everyday choices you make. But you can't leave out Facebook, which boasts 1.8 billion........

© The Korea Times