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Collection of personal data under scrutiny

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12.04.2018

Facebook’s “Like” button problem (see below) is just one symptom of larger issues with the current state of online advertising. As the data business grows larger and more complex than ever, data is being exploited for purposes that differ greatly from those anticipated by users. With the internet of things (IoT) being more widely used, we can expect to see further utilization of big data. It is questionable, however, as to whether users’ interests are being protected. The Yomiuri Shimbun........

© The Japan News