Personal data is being called “the new oil of the digital world.” In the internet of things (IoT) era, collecting personal data has gone beyond online information such as search history, and spread to various activities in the real world. But do we consumers know how our data is being used, and by whom? As the utilization of data is being promoted as a pillar of the government’s growth strategy, questions are mounting regarding just how much control individuals have over their own information.
Location, number of steps, heart rate, name and address — these options are seen on the setting screen for a data exchange marketplace that connects companies that want personal data to people who want to sell their personal information. Individuals can select the data they want to sell simply by checking boxes on their smartphones.
EverySense Japan, Inc. launched such a service in October. The Tokyo-based venture company has around 800 users, though many of the........