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Feeling the chill

5 0 0
09.11.2018

It’s the wrong season.

At least, that’s what my antenna is saying.

And it makes me think we’re actually on the sharp cliff edge of something that’s been developing for years.

I’ve been a business reporter and business editor in the past — and not only that, but I’ve been on the senior management team of a newspaper, so I’m familiar with the retail cycle.

January and February are a dead zone for many retailers, a time when they retrench, plan and sometimes simply hang on. In the spring, things start to pick up, but often — unless you’re selling products designed for summer — Labour Day through to Christmas is the meat-and-potatoes of the selling year. It’s where the money’s made and you hold on for it, hoping — even if your business is in hard shape — that you’ll make enough money to pull through another year.

Businesses that give up the ghost often do it in January, when the writing’s on the wall and the busiest season hasn’t delivered.

Not this........

© The Guardian