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No One Watches RT’s Chinese-Language YouTube Channel

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26.05.2017

In May 2015, a new branch of Russia’s propaganda machine burst onto the scene. Following in the steps of Moscow’s other multilingual platforms — in French, Arabic, and English — RT, formerly Russia Today, announced it was finally broaching the Chinese market. As a release detailed, “RT has stretched across continents to reach out to Chinese-speaking audiences launching a dedicated channel on YouTube.” Or as an RT presenter shared, “Make sure to check out all of our familiar programs translated into [Chinese].”

As the channel passes its two-year mark, however, Moscow may be wondering whether entering the Chinese market was worth the effort, or the funding, it promised. Indeed, in just 24 months of operation, there’s every indication RT’s Chinese component could be the Kremlin’s largest state media-related flop to date — an impressive feat, given that elsewhere RT has........

© The Diplomat