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Jacinda Ardern makes it personal 9 minutes ago

3 10 0

Credits: Newshub.

OPINION: Jacinda Ardern has gone personal - and it has been a useful political weapon. It has helped Ardern reclaim the narrative of the campaign.

She was on the back foot - getting owned by National's relentless attacks on her vagueness over tax.

She needed to change the conversation, and this has allowed her to get one of the big issues back on the agenda.

And being so personal makes it all the more effective.

Speaking to a Grey Power audience in Nelson on Wednesday, Ms Ardern said Waikato Hospital attempted to discharge her grandfather at 11:30pm on Tuesday night.

"My grandfather was in hospital yesterday........

© Newshub