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Nova Entertainment builds on events strategy with launch of Exp

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Nova Entertainment is venturing further into the events space, launching new business Exp, in partnership with creative specialist Habitat.

The new agreement will see Nova act as the sales-lead for the business, providing clients with opportunities for small scale events, while Habitat will help execute each project.

Nathan Reay, Nova’s head of M&A, strategy and partnerships, told Mumbrella whilst the company already plays in the events space, the new business will allow the company to own “interactions” with clients.

“Yes we have a very successful core business in radio, but we can’t stand still and let that just be who we are and let us be defined by who we are. We are Nova Entertainment, we are not Nova radio, so we are looking for ways to create and ensure we have a multi-platform media business,” Reay said.

Nova’s Nathan Reay said the business will work as the ‘engine’ room for Exp’s client relationships and will work with Habitat on each project

“For us, that’s been set out in the last year or so through things such as Goat, the e-sports partnership with ESL that we’ve done, the podcasting partnership with Acast, and one of the remits we have is to........

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