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Nielsen swings continue as publishers seek to improve measurement coverage

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12.07.2018

Jumps in estimated audiences measured by Nielsen have continued, with ABC News Websites audiences swelling by more than 10% for the month of June to a unique audience of 8.610m, new Nielsen figures show.

According to Nielsen’s new Digital Content Ratings monthly tagged methodology, ABC News has seen a 14% increase in its audience over last month’s figures. That’s compared to a 5% jump for Nine.com.au – from 7.722m to 8.153m, a 2.8% jump for news.com.au – from 8.827m to 9.084m – and declines of 17% and almost 10% for Daily Mail Australia and The Guardian Australia respectively.

Last month, Daily Mail Australia’s unique audience was 5.894m, while now it sits at 5.036m. Meanwhile, The Guardian has fallen from 3.277m last month to 2.982m.

Daily Mail Australia’s managing director, Peter Holder, had no further comment other than to say he accepted the result and supports Nielsen DCR. The Guardian Australia was........

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