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Bauer Media to launch influencer network and new Women’s Weekly Food website

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Bauer Media is launching its own influencer network, Bauer Media’s The Associates, as well as a food website for The Australian Women’s Weekly.

The new initiatives, announced at Mumbrella360 yesterday, will see the publisher build out its offering for advertisers and brands.

Bauer Media (L-R): Nicole Byers, Jane Waterhouse and Paul Gardiner making the announcements at Mumbrella360

Jane Waterhouse, general manager at Bauer Media’s Story 54 told the audience all Bauer titles were on board with the new influencer network was a good fit.

“Today we are pleased to announce the launch of The Associates which is our influencer network and this network is a combination of Bauer talent, industry talent, micro, macro and mega influencers,” Waterhouse said.

The new influencer network will combine Bauer talent with broader industry talent, though no influencers were officially........

© Mumbrella