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Unless your pitch is a Hollywood blockbuster, you’re losing business

4 0 0
20.06.2018

Remember the last pitch you sat through, sneakily scrolling through your smartphone? Or the last pitch you gave, where your audience (the very people you were trying to impress) sat sneakily scrolling through their smartphone?

Mind-numbing presentations are a major cause for concern in the marketing and advertising world – even more so if you’re using them to try and secure a contract or new deal. Busy professionals have minimal time (and bandwidth for anything boring), so you’ve got to be able to get your message across quickly and succinctly to have the right impact and influence.

The issue is that most of us spout out facts and stats, data and research, usually overloaded or hidden amongst bullet points, reams of text and marketing jargon.

All this does is create unnatural, overcomplicated messages and solutions that turns our audience – the very people we want to connect with – completely off. So to really engage........

© Mumbrella