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Online advertising’s trust issues have ‘blackened the entire industry’, says PwC’s Brownlow

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PwC partner Megan Brownlow has warned audiences about the trust issues that plague online advertising, claiming they have “blackened the entire industry”.

Speaking during her presentation of PwC’s Outlook report at Mumbrella360, Brownlow said: “If you think about the problems that we’ve been having over the last couple of years, they are all about trust.

“Internet advertising having low viewability, brand safety issues, fraud issues – that’s really blackened the entire industry.”

Brownlow on stage at Mumbrella360

As part of PwC’s Outlook report, Brownlow posed a hypothetical to industry........

© Mumbrella