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Facebook punts on gaming to lure millennials back to the platform

6 0 0
14.06.2018

Has Facebook decided they are just not hip enough for the younger generation?

With the launch last week of FB.GG – a platform for streaming live video games and esports – it would appear Facebook is acknowledging there’s still work to be done to ensure it appeals to millennials.

But will it be enough to stem the tide of younger users ditching Facebook for Snapchat and Instagram? And what about the growing crowd that prefers YouTube and Twitch.tv to those old fashioned social networks?

While Facebook appeals to the older generations, it is losing market share of the younger generations quickly. Facebook Screen Shot at 5pm

#deletefacebook

Facebook has had a hard time of it lately. The Cambridge Analytica scandal led to a (temporary) loss of over $100 billion of their market cap. The #deletefacebook campaignreportedly led 9% of users to delete their accounts. And they’ve lost the trust of many more.

CEO Mark Zuckerburg’s emotionless and tired answers to the US senate about the scandal did little to reverse the tide.

But Facebook knew they were in trouble before the Cambridge Analytica........

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