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Brands lose when they forget singles around Valentine’s Day

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It’s estimated that over 40% of the population will be single this Valentine’s Day. February is the month where Instagram feeds, Youtube, Facebook, billboards, radio ads and TV campaigns are flooded with images of happy couples and ‘things to do’ with your loved one. However, if you’ve ever been (or are) single on Valentine’s Day, this time of year is particularly painful — or bizarre — as a consumer.

For a business, this poses a unique opportunity to appeal to and relieve fabulously single men and women with clever marketing, sans cringe.

After the YES vote passed, Australian businesses were quick to more openly embrace the marketing opportunity that followed. Over 5,400 Australian same-sex marriages happened within the year following the ‘YES’ vote.

When the average Australian wedding costs around $65,000 each, this shift in legislation meant businesses in........

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