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Anonymous confessions from un-awarded creatives

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Awards make me feel stressed. I feel pressure to win them, even they I know it’s not a real measure of the work was effective, smart, creative, or original. I also feel pressure to win them to advance my career, however winning doesn’t seem to make a huge difference. Not winning seems to matter more.
– Copywriter

I feel inspired and motivated by them, but I hate feeling pressured to win them and I get the feeling that they’re also the emperor’s new clothes – agencies want us to think they’re important so they can pay us less. They want us to think awards are payment enough.
– Creative director

It seems like a “right time, right place” kind of thing. I’m not ashamed I haven’t won more, but I’d like the opportunity to.
– Copywriter

I feel like success is constantly out of reach. It’s a constant stretch. At times it drives me with a relentless madness, in other moments there’s the delivery of satisfaction. Mostly it’s a need to strive for........

© Mumbrella