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Six easy steps to get social media right

221 29 4
21.03.2017

TOKYO —

Social media is no longer just a place where people go to have fun, hang out with friends or let them know what they are up to. Since helping an international airline establish its social media presence in Japan five years ago, Custom Media has seen a rapid rise in firms, brands, as well as government and non-government institutions reach out to get professional help with their social networking channels.

The enormous amount of data generated on social media has made platforms such as Twitter and Facebook into marketing giants. Every day on average 500 million tweets are sent, 4.75 billion items are shared by Facebook users and 9,000 snaps per second are sent on Snapchat, culminating in a whopping 2.5 billion snaps per day and growing. Analysing and understanding how to work with all this data has sparked growth in social media consulting specialists.

But what does all this mean for businesses? This data offers firms valuable, real-time insight into consumer behaviour and trends. With the right approach, social media can help businesses build brand awareness, boost loyalty and increase sales. Besides, conducting targeted marketing campaigns has become much easier, with measurable outcomes simpler to track.

Social media is no longer an........

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