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Only half of Australian businesses are prepared for Amazon's arrival: survey

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31.10.2017

New research has found that only half of Australian businesses are prepared for the arrival of Amazon. Experts say these companies must use the retail giant’s impending arrival to step up their game.

According to a poll by Marketo, Amazon’s arrival in Australia will “fundamentally change what customers expect from businesses.” More than 20 percent of businesses promised to better engage with customers like Amazon does.

Some home-grown businesses, on the other hand, do not believe they will be affected by Amazon’s Australian touchdown. Forty percent of CEOs in Australia believe the global company’s arrival will “not affect” their businesses........

© International Business Times