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Tata Group And Tesco JV Trent To Revamp Its Online Grocery Platform

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Online grocery segment is witnessing a great deal of traction these days. The most recent player looking to bet on the sector is Tata Group. As per a recent report, the Tata Group is looking to enter into online grocery business under Starquik brand. Tata Group currently operates in offline grocery under the Star banner — Daily, Market and Hyper.

The pilot venture of the online grocery platform is scheduled for rollout within next two months.

This isn’t the first time the Tata Group is looking to venture into the online grocery market. Tata entered into online grocery market at the same time when Amazon launched KiranaNow in 2015.

Due to FDI restrictions in egrocery, the Tata Group entered into a 50-50 JV with UK retail major Tesco to form Trent Hypermarket Ltd. Tesco, is a British retail giant and the world’s third-largest retailer. Worldwide Tesco has about 6,800 stores, and its online business earns roughly about $4 Bn ( £3 Bn) in sales.

In India, it provides 80% of the stock sold by Star Bazaar, both food and non-food, sourced through its distribution........

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